Insights
What we have learned building this.
No trend pieces. What the terms actually mean, what these systems cost to run, and how to tell a real use case from a demo.
- Do you need an AI consultant, or someone to build it?The two are sold interchangeably and solve different problems. Buying the wrong one wastes either a discovery phase or a build.
- Seven questions to ask an AI agency before you pay themThe AI services market is new enough that credentials are hard to read. These questions separate people who have shipped from people who have read.
- What an AI pilot should prove — and what it can'tA pilot is not a small version of the real thing. It is an experiment with a question, and most pilots fail because nobody wrote the question down.
- How to choose the first process to automateThe first automation decides whether there is a second one. Choosing it on enthusiasm rather than on volume is why most programmes stall.
- The DPDP Act and AI systems: what to check before you signIndia's data protection law changes how an AI project should be structured. Here is the short list of things to settle before anything is connected.
- Why Hindi and Hinglish break most voice AISystems that score well on English benchmarks routinely fail on Indian phone calls, and the reason is structural rather than a matter of tuning.
- AI agent, chatbot or automation: which do you actually need?Three different things get sold under the same word. Picking the wrong one is the most common and most expensive mistake in an AI project.